Getting Your Site Shown In The Search Engine Results Pages

You have to be practical in your approach to the search engines. There is Google and the others. Yes, the others are important, but you have to be very concerned about getting your web page shown in the Google Search Engine Results Pages. In practice, this should be your main concern when you are starting up.

Google is not very helpful to you as a new business, however. They delay showing your web page until your web site ages. They delay you by putting you in what webmasters call the "sandbox".

The Google sandbox appears to be a timing function that determines when you will be included in the SERPS as well as your page ranking. It seems to hold you back for up to a year and more.

Because of Google secrecy, no one really knows how the sandbox works.

Some say that links pointing to your site gain more value the longer that they have been pointing to your site. So since new sites only have new links, they are put into the sandbox until the links age.

Others say that as soon as Google indexes your site, they start a clock that measures the age of your site - from the time that it was indexed. The time that you stay in the sandbox varies according to how often you update the site, the keyword category of the site and the quality of links back to you.

So here you are. You are going to set up a web site and now you find out it will take up to a year to have it show in the Google SERPS. What do you do?

Live with it. You have to play their silly little game. There is no way to avoid it if you want to get listed.

Start the sandbox aging process NOW.

Even if you do not have your web site finished, start the sandbox aging process now.

Even if you are going to start your business in a few months, start the aging process now.

The aging process starts when the page is indexed in Google. Not when you registered it.

The steps to start aging to get out of the sandbox are:

You register your domain (company name) - If you have not done that, to check if what you want is available, How To Register Your Company And Business Name.

You house that domain on a server of a reputable web hosting company. (Note that Google checks your hosting company. Some are not well respected by Google and it does affect your search engine ranking.) Here is a link to a good hosting company if you do not have one. Hosting Company

You put up a single page web site under that domain that says under construction. It does not have to have anything more than a few words. All that you want is something that will allow you to get indexed and to get the sandbox clock started. The more you change it the faster you come out of the sandbox. You can see a sample at this link. Site Title

Get your site indexed in the search engines. You can see information about how to do that at this link. Getting Your Site Indexed

How important is this?

Experienced webmasters plan ahead. They buy domains and go through this same process and plan to bring the sites on line a year later. They just buy, register and wait. Once a domain comes out of the sandbox, they go live with it. Of course, they often have hundreds of domains and hundreds of sites making money for them.

But you do not have time to wait. You only have one or two sites in which you are investing. You have to move now.