The Poland Import Export Chamber Of Commerce Online




Postcard Marketing

Post card marketing is one of the most effective ways to increase your sales through your web site. Postcard marketing in simple, fast and proven. The use of postcards can make the difference in your internet sales program.

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In fact, the most overlooked moneymaking secret in today's marketing world is the humble postcard. Postcards are the fastest, easiest, most reliable way to dramatically increase your sales and profits without spending an extra dime more on advertising or promotion.

That's why it makes sense for you to take a closer look at these simple, step-by-step postcard marketing guidelines. They will help you take the guesswork out of prospecting and convert ordinary sales leads into on-going income streams for the life of your business.

This page is a compilation of free information about postcard marketing. We provide it as encouragement for you to use postcards. When you use postcards you can usher in ew customers with ease, while others keep struggling to get their businesses off the ground!



 

If you want an endless flow of hot prospects who are ready-to-buy, then you need a reliable marketing tool that breaks through the noise and clutter, and captures mind share.

Postcards do just that! Plus, they can also bring an exciting array of benefits to quickly and easily expand your customer database.

Get 6 to 7 times more qualified prospects at one-fourth of the cost of traditional direct mail.

Triple your Website traffic, and increase "Opt-In" rates, even if all of your online lead sources have dried-up.

Burn your brand name into your prospects' minds, cut customer attrition rates in half, and slash your creative costs by 73%

Mail personalized, mini-billboards to any U.S. address for the small cost of one First Class postage stamp.

A Forgotten Marketing Tool---The Postcard The postcard can be a very powerful marketing tool. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.

When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.

Front of Postcard - The front should motivate your customer to turn it around and see what you are offering or what you can do for them. Be sure to leave room to address the postcard to your potential customer.

Back of Postcard - The back of your card should make your points in a clear and concise manner. After this is done be sure to give your customer a number of ways to contact you: by phone, e-mail, and snail mail. If you have a Web site, be sure you mention it here.

Limited Space Available, Use Wisely - Remember you need to take a limited amount of space and address the main concerns that your customers have, or to delineate what you are selling and its advantages. Give your customers reasons to contact you. For example, you have a solution to their problems, and remember make it easy for them to contact you.

Address their concerns rather than tooting your own horn, you can do that in your follow-up. Your postcard is not the place to discuss about yourself, but what you have to offer to your customer, or how you can help your customer. You need to have a unique selling point (USP).

You can expand the limited amount of space on post cards by using certain fonts and typefaces. Just be sure that they are readable to everyone. Remember, people over 40 start having a hard time seeing all that tiny print.

Start making post cards a part of your marketing campaign. You can also use them to announce a seminar, extend an invitation to your new Web site, make an announcement (new product, new store location), etc. If you brainstorm you can think of a myriad of ways you can use postcards.

Postcard Marketing For Nonprofit Businesses

With mailing and printing costs rising it's wise to think about trimming marketing costs. Postcards provide one solution. Postcards can educate, inform, and help you to keep in touch with donors and constituents. One reason for using direct mail is that, according to a recent study, it is the most effective customer relationship management (CRM) tool. (Pitney Bowes, Peppers and Rogers, June 2001). They surveyed households with incomes greater than $35,000. 34 % said that direct mail provided them with the most information, and kept them involved, followed by print ads (30%), television (25%)and email (4%).

Clearly, its wise to communicate often and with varied methods. Let's discuss how to use the inexpensive postcard in nonprofit fundraising and marketing.

Cultivate donors by sending a postcard for birthdays or the anniversary date of their first-time gifts. Schools can add personal notes from former teachers, organizations may quote results or benefits from employees or program participants. This will keep you in front of the donor when they are faced with multiple solicitations in the mail.

Postage-paid return postcards, or reply cards, as they are commonly called, have many uses. Information requests for planned giving, memorial gifts, or program are most common.. Insert them generously in communications going to your target market. Provide a simple check off box that allows them to request the information they are most interested in, followed by their phone number or email address for further contact. Use the return reply card to update donor information, such as alternate work phone or matching gift information.

Try postcards for a quick and dirty survey tool. Short and sweet, ask only a few of the most pertinent questions. Keeping in touch with your constituents will always pay off handsomely. Do they prefer the annual report online rather than hard copy? If so, request their email address. Do they like the newsletter? Ask for their preferences. Switching individuals from print copy to online access will trim your marketing costs.

Renewal campaigns, or mop-up campaign communications are another opportunity. Whereas donors or prospects might not open a letter, they may immediately read a postcard that requires no opening. Ask or remind them to send in their gift for the telemarketing campaign, or to meet the fiscal year-end deadline. An advance postcard or letter in telemarketing has long been known to improve results as it establishes validity to the telemarketing campaign.

Use the postcard as one point of contact in the marketing mix. For example, distribute cards that advertise your organization�s website at your conferences, speaking engagements, events, and other constituent points of contact. Remember that it often takes as many as seven exposures before a new idea reaches an individual�s awareness. Use the postcard as an additional exposure, after a letter, brochure, or other communication has been sent.

What's the best design for the postcard? Many times it�s the 4 X 6 card, although up to 6 X 11 can be sent at the first class letter rate. Usually, up to two to three times as many postcards can be sent at the price of a letter package. It's a good idea to get estimates from more than one vendor as some will provide design, mailing, database, and printing services. Some provide the complete package to make it easy for you. Choose a vendor that best fits your needs.

Typically, cards are four-color on one side and black on the other. Make sure that your card has easy-to-read fonts, with check-off boxes. Reinforce your key marketing messages used in other communications. Finally, don't forget the call to action: Yes! I'd like information on how to do estate planning, please send me information on your wills planning seminar, for example.

Postcard Marketing For Profit Businesses One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:

They are fast, easy and relatively cheap - making them a boon to small business owners who are short on cash and time, yet need to build their brand and stay in front of their customers.

A beautiful, full color glossy postcard is not going in the trash without first being read.

You can add a personal note. Plus, postcards create a pleasant emotional response because they are usually received by friends and family.

When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.

With the new web technologies for postcards, it's super-convenient to just send one or as many as you need without the effort of hand writing, addressing and mailing each one.

What is particularly nice about postcards is that nearly any business or organization can benefit from a structured, targeted postcard marketing strategy. Take a look at some of the ways postcards can be used.

Thank you notes. You can send a quick thank you to anyone for any reason and they will be so surprised and pleased that you took the time. If someone sends you a referral or business lead, gives you some information you needed, mentions you in an article - send them a note that shows you appreciate it!

A follow-up offer or service. Within 30 days after a purchase of a product or completion of a service, send them a discounted offer for a related service or product. Don't miss the opportunity for an after-sale contact.

Gift certificates or coupons. Show your best customers that you appreciate them by sending a gift certificate that they can use any time in the next year. Even better, leave a space on it for them to fill out a friend or colleagues name and give it to someone else to introduce them to your business.

Announce a new project or completed work. Postcards are perfect for photographers, web designers, architects, graphic artists, or anyone else who wants to keep their clients in the loop on what they are working on, with something visual and tangible.

Secret sales and pre-sales for preferred customers. Treat your existing and favorite clients to a sale that no one else knows about - or give them an advanced peak at your new product line.

Introduce products or services. Postcards are an economical way to inform people about your product or services, or announce new ones.

Announce a new web site. Create an announcement of your new web presence and invite everyone you know to come check it out.

Remember special days. Send your contacts a holiday greeting or thank you note for Thanksgiving. If you keep track of special dates in your customer's lives like birthdays or anniversaries, you can send them a colorful postcard letting them know you are thinking of them.

Reminders. Businesses that rely on repeat business can take advantage of postcards to send reminders and its not just for dentists any more! Why not remind your past customers of upcoming birthdays or anniversaries, or special holidays like secretaries' day or thanksgiving, at just the right time? Or perhaps your database tells you when they have likely run out of whatever they bought so you can send them a reminder that its time to visit you again.

Just staying in touch. People like to be remembered and postcards are an economical and easy way to say "thinking of you."

Recognition. Send out a postcard to let people know your good news about accomplishments and awards or reviews you have received.

Invitations to an event. Postcards can be used to announce seminars you are speaking at, open houses, book signings, and any variety of special events.

Think about all the ways you can use postcards, and then explore the many ways that you can automate the process of sending them out quickly and cheaply. This is one of those marketing strategies which looks much more costly than it really is, and will return more than you put into it. The best part is, practically any small business can benefit.

If they are not currently a part of your marketing campaign, I urge you to consider adding this fabulous method right away! When sent as direct mail, postcards have an advantage over a traditional letter: there's no envelope standing in the way of your message and your potential customer/client. Also, postcards are fairly inexpensive, which allows you to send many to your present/potential customers.

Remember, consistency is key! Keep your business in their face and on their minds as often as you can. If they don't need your products or service now, someday they might, and your business will be the one they remember.

I receive many marketing postcards in the mail, both from scrapbook companies and those in other industries. I have found many break some important rules involving the set-up. Here's what you should know:

Leave at least 5/8" on the bottom of each side blank. The postcard prints its bar code on this area, either directly on the card or on a sticker. There should be no address placed below the mailing address. The post office scans cards from bottom to top, so it assumes the first zip code it sees is the recipient.

In general, the area in the lower right hand corner should either be saved for the mailing address, or left blank. This area is approximately 2 3/4" wide by 2 1/8" high.

Now, here are five ways you can incorporate postcards into your marketing plan:

1. Direct Mail. Keep in contact with your mailing list with postcards. Use them to follow up with people who have requested information, and use them to stay in touch with your customers. Postcards are fairly inexpensive to send, and because there is no envelope, your message has a better chance of being read.

2. Thank You Cards. Postcards are also an inexpensive way of saying "thank you." Thank you cards are one of the most effective - and yet, seldomly used - methods of marketing available. By sending simple custom-designed postcards, you are cutting costs *and* providing excellent customer service. It's guaranteed your customer or client will remember you!

3. Newsletter/Tip Sheet. Why not provide useable information on your postcard? Imagine that - information the recipient can use for free! This will guarantee that your business stays in their minds. The information can be tips on taking photos, the importance of photo preservation, layout techniques, or anything you want.

4. Trade Show Promotion. If you are exhibiting at ACCI, HIA, MemoryTrends, or any of the trade shows, print up a batch of postcards. Get the attendee list (most trade shows will provide this for you) and send out postcards prior to the show. Let the attendees know you will be there, what booth you'll be in, and why they should stop by your booth (show specials, giveaways, etc.). Postcards can also be used after the show, thanking people for stopping by your booth. This is a tremendous opportunity to turn leads into sales.

5. Follow-Up. Some business experts recommend getting several postcards designed, and mailing them consecutively to leads. If someone requests information, send them a different postcard every few days, or every week, for a designated period of time. Why? Well, a recent study found it takes people 5-12 times of exposure to a product or service before they decide to make a purchase - and this is even if they are interested in the product in the first place! Keeping your business in their mind, as inexpensively as possible, is key.