The Poland Import Export Chamber Of Commerce Online




Business Plan
How To Start Import Export Business

This is a business plan outline for starting a small business selling imported Polish products. If you want to be your own boss, this is one of the easiest ways to make it so.

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There are hundreds of thousands of small shops, medium sized retailers and individual entrepreneurs that buy things every day. And there are millions of retail buyers.

These retail buyers and owners of businesses and the buyers that they employ are just like you. They want to see, touch and feel a product. They want to check its quality. They want to be sure that they are buying something real. They want to deal with real people.

You become the real person in the importing supply chain. You show them what they can buy and you earn a percentage on their purchases.

Simply stated, you can do things that can't be done on the internet alone. You know what the people in your area buy. You know who the possible buyers are. You know how to approach them.

Just fill the needs of buyers.



 

 

Who has a need?

Here are some examples:

Inns, restaurants, motels, hotels, rest areas and other tourist areas have gift shops or sell something at the checkout counter. They are always looking for something unique. Show them products.

Shopping malls are loaded with shop owners who are always looking for something new. And not only are the malls filled with shops, many have the small seasonal free standing sales points. Help them add something new.

Home and Garden Shops are places that you can sell almost anything. Get something new and interesting on their shelves.

Trade shows, fairs and flea markets are great sales points. If you wish, you can have your own booth. But better yet, find people there who need products to sell. And then help them get the products. Let them sell for you.

Athletic organizations, churches, clubs, school activities and more are always in need of money. Show them products that they can use to raise funds.

Dentists offices, aroma therapy clinics, fitness clubs, health counselors. Show them salt lamps and the benefits.

Keep adding to the list. Museum shops, gas stations, home party makers, home furnishing stores, hospital gift shops, people selling cosmetics, people selling vitamins, people selling on the internet.

 

Your Goal

Just suppose that you had 10 people from this list making you, on average, a profit of $500 per month each. That would mean $60,000 per year to you. And if you do it right, you can have more than 10 people making you a profit of more than $1,000 per month each.

You don't need a warehouse, you don't need inventory and you don't have to put out cash. You just show them products that they can buy and have them order. They pay. The products can be delivered directly to them or you can take delivery and deliver.

Of course, you can have your own inventory in your basement or warehouse. The business is yours to run. But you don't have to.

 

What products can you sell?

Well, that is really up to you and what you think will sell in your area.

But we do have a lot of experience and offer some suggestions to get you started.

Polish Design Watches - These watches have a broad appeal and are excellent for you to get started with. If you go to this link, you get a free marketing guide. Wholesale

Watering Balls - This is a simple little product that sells very well. In our experience, people are surprised when they see the product. And because the cost is low, they are quick to buy it. Many people pass this off because it looks to simple. We put it on top because it SELLS and people come back for more.

Christmas Ornaments - These sell all year round. They get attention.

Painted Glass - Simple, attractive and a fast mover.

Amber Jewelry - Raw amber bracelet and necklaces and silver and amber earrings, bracelets and rings sell very well. They turn over fast and have good markups. Earrings are always a great little gift. Raw amber is always attractive. Great for the home party market.

Salt Lamps - Polish salt lamps are beautiful. The salt in them comes from salt deposit that is found in only one mine in the world. And they are hand carved. They are pieces of art. There is a big market for these lamps.

Polish Pottery - This is a very popular product. Start with a tea set and watch people buy.

Crystal - Always sells well. Start with some of the colored glasses.

 

How do you make money?

First let us look at the buying process.

More than 2/3 of the people find products on the internet and then buy off line.

And those that see a product off line, often look to the internet for more information.

In all cases the buying decision comes down to how much do they trust you.

Price is important, but reliability, service and trust are up front.

So you make money by creating trust and providing reliable service.

That you can turn into cash.

 

How do you turn it into cash?

People want to see, touch and feel. That is why 2/3 of them buy off line after doing their research. So give them something to see touch and feel.

Get one or more sample packs.

Show them to customers.

Once they see the quality, take orders.

Or sell the sample pack to them to get them started.

The more you have to show them, the more they will buy. But if you have to start with the minimum, no problem. But have something on hand.

 

Do you have to have inventory?

No. But to be effective you have to have personal knowledge of the product. You have to see it, touch it and use it to be able to describe it. And customers want to see samples before they buy.

As you get a little experience, you might find that you want to keep a little inventory on hand. If you are selling amber, you can have a lot of inventory in a shoe box. A closet will hold a lot of Christmas ornaments and painted glass. You will be surprised how little room that you really need.

 

What you need?

You need a business card, a very simple web site that is little more than a business card, a sample pack and a note book with printed catalogs and price lists.

Why you need a business card establishes that you are serious.

Your web site is like a yellow pages listing. You list your web site and email address on your business card. On your business card you list "My Website http://www.yourwebsite". People will use the address on that business card to first check if you are real and second to order from you.

You can get sample packs by contacting a factory representative at ShopPoland. Go to Contact ShopPoland

A bit of free advertising will go a long way to get you going. Get information at

 

What is your risk?

You are in business and you take all the risks associated with being in business. Please discuss that with your advisors. As for losing money with your sample packages, the up front cost of the package is low. Honestly, if you cannot afford an investment in samples, you should not be going into business.

This program is designed to minimize your risk. You can always sell the samples, and you should be able to do that at a profit. Or you can sell them on eBay. And you can probably do that at a profit.

You might even sell your sample package to your first customer and reorder more.

 

How should you start?

1) Review the list of possible customers in your area. Here is a list again.

Inns, restaurants, motels, hotels, rest areas and other tourist areas have gift shops or sell something at the checkout counter. They are always looking for something unique. Show them products.

Shopping malls are loaded with shop owners who are always looking for something new. And not only are the malls filled with shops, many have the small seasonal free standing sales points or kiosks. Help them add something new.

Home and Garden Shops are places that you can sell almost anything. Get something new and interesting on their shelves.

Trade shows, fairs and flea markets are great sales points. If you wish, you can have your own booth. But better yet, find people there who need products to sell. And then help them get the products. Let them sell for you.

Athletic organizations, churches, clubs, school activities and more are always in need of money. Show them products that they can use to raise funds.

Dentists offices, aroma therapy clinics, fitness clubs, health counselors. Show them salt lamps and the benefits.

Keep adding to the list. Museum shops, gas stations, home party makers, home furnishing stores, hospital gift shops, people selling cosmetics, people selling vitamins, people selling on the internet.

2) From this list make a list of companies or people around you to whom you might show products.

3) Pick a product or two that you think might sell the best. And then order a sample pack.

4) Set up your VERY SIMPLE WEB SITE. Go to Web Hosts , pick a host, or another, and use the services they provide.

5) Order your business cards.

If this is your first venture into business, pick one product line. Focus and get organized.

We recommend either painted glass, Christmas ornaments or the watering balls as a first choice. The individual pieces are low cost so they sell well and have very wide appeal. If you decide not to continue, they make great gifts and sell well on eBay. So you minimize your risk.

Once again lets look at why I recommend these products.

There is a large market.

The entry costs are low.

If you decide to leave the business you can sell them easily on eBay, use them as gifts, or sell them at discounted prices to local shops.

Most any garden shop will buy the watering balls.

The jewelry will sell well to individuals as well as shops. And it will get you referrals.

The shipping costs on jewelry and water balls is low so you can make higher profits.

Your total investment in the project is the cost of setting up your web site plus any sample packs that you buy.